Hey there. I am Molly Lofton, this is my portfolio website. I have a BFA from the University of Colorado with an emphasis in both printmaking and photography and a Master of Arts from the University of Denver in Emergent Digital Practices where I focused on design and 3D graphics. I currently work as an apparel developer and designer at Troy Lee Designs where I create graphics for the professional mountain bike and motocross athletes we sponsor. These riders compete in events such as Redbull Rampage, Supercross, UCI World Cups, Redbull Straight Rhythm, and Motocross.
I am passionate about creating thoughtful and beautifully designed apparel, tailor made for the active WTF. This is an ultimate goal of mine and I hope to continue to gather knowledge so that I can pursue this passion in the most effective way possible. Along with functionality, I believe that these pieces should stand out, both in fabrication and graphically. I wish to push the boundaries of traditional graphics worn for sport utilizing new technologies and (graphic) pattern combinations.
Please feel free to reach out: mollyelofton@gmail.com